Art and Product Development: Fall - Happy Harvest | Target Corporation | Released October 2017
Happy Harvest is a Fall collection celebrating all things Autumn! The collection was designed to work with Halloween decor but live through Thanksgiving, for a longer lasting impact. The art spotlights a quartet of forest critters dressed in cozy clothing that feature patterns from the collection, large button details, and felt scarves.
Autumnal leaves, block-prints and woven plaids were used on tea towels, throw pillows and blankets.
The items in this set focused on home decor and tabletop items. Wooden signs and felt garland brought warmth to the collection, while patterned plates and napkins brought color, fun, and festivity to the feast!