Set of 6 Christmas Cards | American Greetings | 2018
In 2018, American Greetings asked me to create artwork for 6 cards their internal design team had developed. These concepts were meant to fit seamlessly with the rest of their holiday line so they provided art direction, a color palette, and the sentiments, while I provided the art, patterns and hand-lettered text. Below is how this collection came together!
I was given the direction that I could create die-cuts all the way around each character, so each card was a very unique shape! I tied the collection together through the use of color, character style, and repeating patterns/themes - such as holly leaves and snowflakes. Inside the cards was a patterned page and a sentiment. Examples of the interior patterns are shown below!
Several years later, I was given the freedom to develop full collections without any restrictions - other than size. You can find that collection here!